社区生鲜零售业中员工流失问题及其对策研究——以广州市钱大妈农产品有限公司为例.docx

PAGE Study on the Problem of Employee Turnover in the Retail Trade of Community Fresh Food and Its Countermeasures ——A Case Study of Guangzhou Qiandama Agricultural Products Co., Ltd Abstract：With the rapid development of economic globalization, it is the primary task for enterprises to stand out from the fierce competition, attract and retain talents, and reduce employee turnover. This paper uses relevant research methods to study the problem of employee turnover in the community fresh retail industry by taking Guangzhou Qiandama Agricultural Products Co., Ltd as the research object.This paper analyzes the causes of employee turnover from three aspects: the social environment, the companys internal and the employees individual,and puts forward the countermeasures to solve the problem of employee turnover.The first is to cope with the loss of social environmental causes of countermeasures: improve the competitive strength, innovation of working methods; Second, the countermeasures to deal with the loss of internal causes of the company: improve the personnel recruitment mechanism, pay attention to the training of employees, optimize the compensation and welfare system, pay attention to the construction of corporate culture, establish and improve the incentive mechanism; Finally, the countermeasures to cope with the loss of personal reasons: to reduce the intensity of employees work, to create a relaxed working atmosphere, and to optimize the channels for employees promotion. Keywords：Community Fresh, Retail, Employee Turnover, Countermeasures 目 录 TOC \o 1-3 \h \u 第1章 绪 论 1 1.1 研究背景和研究意义 1 1.1.1研究背景 1 1.1.2研究意义 1 1.2 文献综述 2 1.2.1 国外研究 2 1.2.2 国内研究 3 1.3 课题研究方法和内容 4 1.3.1 研究方法 4 1.3.2 研究内容 4 第2章 理论综述 6 2.1员工流失的概念 6 2.2研究对象的界定 6 2.3员工流失的理论解释 6 第3章 钱大妈员工流失现状分析 8 3.1钱大妈概况 8 3.2钱大妈面临的行业现状 9 3.3钱大妈员工流失现状 9 第4章 钱大妈员工流失原因分析 11 4.1社会环境原因 11 4.1.1行业间人才竞争激烈 11 4.1.2新时代员工的择业观 11 4.2公司内部原因 11 4.2.1人员聘用体制不健全