太阳能充电器创业计划书.doc

第一章 计划概要 ········································3 第二章 公司概述 一公司名称 ········································4 二公司宗旨 ········································4 司理念 ········································4 四公司标识 ········································4 五主营业务 ········································4 七成立时间 ········································4 八所处地段 ········································4 第三章 *规划 一前期生存 ········································5 二中期过渡 ········································5 三后期拓展 ········································5 第四章 创业组织 一公司的组织机构图 ·······························6 二部门的功能和责任 ·······························6 三部门负责人及主要成员······························6 四人才吸收计划······································7 五激励约束机制······································7 第五章 产品与服务 一产品的描述········································8 二产品市场竞争力····································8 三产品的研发········································9 四产品市场前景预测··································9 五产品的品牌专利···································10 第六章 市场分析 一市场现状综述·····································10 二目标市场·········································11 三市场定位·········································12 四竞争对手·········································13 五swot分析·········································13 第七章 营销计划 一差异化营销策略···································14 二价格营销策略·····································14 三渠道营销策略·····································14 四促销营销策略·····································15 五广告营销策略·····································15 第八章 生产计划 一产品制造和技术设备现状···························16 二生产人员配备管理及质量控制·····················19 三环境保护·········································19 第九章 财务规划 一财务假设··········································20 二雷霆科技有限责任公司利润表························20 三雷霆科技有限责任公司资产负债表····················21 四雷霆科技有限责任公司现金流量表····················22 第十章 风险与规避分析 一内部风险··········································23 二市场风险··········································23 三应对措施··················