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It’s a complex landscape but this could be the future of interactive marketing 第十五页，共四十三页。 3. Easy still wins 2009 No browser has more than half the market 2004 One browser dominated 第十六页，共四十三页。 4. Mobile isn’t just hype 第十七页，共四十三页。 How people access the web is rapidly changing “How frequently do you access the Internet on your mobile phone?” Base: 41,249 US adults with a mobile phone *Base: 37,327 US adults with a mobile phone **Base: 30,453 US adults with a mobile phone Source: North American Technographics? Benchmark Survey, 2008(US, Canada) *Source: North American Technographic