世纪商务英语谈判口语配套教程课件完整版电子教案.ppt

全 册 课 件 延迟符 世纪商务英语谈判口语整套课件完整版PPT教学教程最全电子讲义教案（最新） Making Business Investigation Task 1 Leading-in Questions Part I 　　Market research is actually an analysis of a specific market for a particular product. It is the study of all processes involved in getting goods from the producer to customers. 　　Before deciding to start a business, one needs to develop sound business ideas and perform adequate market research, engage in necessary financial planning, and decide on the form of the business. Successful market research can help you find out the market situation and market value of a particular product or service. Leading-in Questions Part I 　　There are various techniques such as questionnaire design, sampling procedures and data analysis. Different technique functions differently. You should think of market research in the context of making a business decision and go on to examine what objectives can be met by doing market research and the expected payoffs. Leading-in Questions Part I 　　 Usually, credit investigations include three Cs, i.e. capital (financial condition), capacity (business activity), and character (honesty integrity, the record of honoring or dishonoring contracts and other obligations). The related credit information is mainly obtained from bank, organizations for credit inquiries or other organizations. Leading-in Questions Part I 　　Globalization has changed the way the world does business. The Globalization of economies has created a confluence of cultures when it comes to business practices. There are some cases in which cultural differences have led to misunderstandings in business. Some people often failed in business negotiation because of the lack of cultural knowledge. So knowing related business cultures or customs before negotiating is one of the key issues for successful negotiation. Drills Expressions Part II Drill 1 A: I went over the sales figures in the market research. It seems there’s only one conclusion... B: What’s that? A: It se