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THE FUTURE SHOPPER
REPORT 2022
A deep dive into 18 international markets and 31,000+ consumers. A global report offering an unparalleled
view into the world of online commerce and consumer shopping behavior to help businesses win online.
6TH EDITION
INTRODUCTION
Welcome to the 6th edition of Wunderman Thompson Commerce’s “Future Shopper” METHODOLOGY
report – an unparalleled, broad-spectrum view into the shopping behaviors of the The research was conducted by Censuswide, with 31,040 online shoppers who shop online at least
once a month in the following markets: 2,000 respondents in each of the following markets: UK, US,
world’s consumers.
France, China, Japan, Australia, Argentina, Colombia, Spain, Brazil, Mexico and India and 1,000
respondents in each of the following markets: Germany, South Africa, UAE, Netherlands, Thailand
This year, the Future Shopper report is bigger than ever, covering 31,000+ consumers and Indonesia.
across 18 countries and 5 different continents. The research was run between 25.03.2022 – 07.04.2022.
Censuswide abide by and employ members of the Market Research Society which is based on the
As most of the world tentatively begins its exit from two years of COVID-19 related
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