客户成交技巧详解.pptVIP

第三十页，共六十五页。 第三十一页，共六十五页。 开发信 实例 实例1 Dear Katherine: This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! Its my pleasure to be on service of you if possible! Firstly, let me introduce my company in short. Were ........... (长篇大论的公司介绍，写了整整两大段，此处省略) Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! Well arrange the car to pick you up from the airport. Its convenient to our company, just 50 kilometers! Our goal is......(这边是写公司的宗旨，什么质量第一，服务优良之类的，总之都是些废话) 第三十二页，共六十五页。 开发信 实例 Hey guy, XYZ trading here, exporting glassware with good quality and low price in US. Call me, lets talk details. Rgds, Rick Cell phone: *** 实例2 第三十三页，共六十五页。 开发信 实例 Dear Sir or Madam, Glad to write to you ! This is Tracy Lee from GF Glassware Factory in China. Were the MANUFACTURER of high quality glassware with competitive price! Such as red wine glass,white wine glass,glass candleholder, glass tableware etc. Attached our e-catalogue for your reference! Quotation sheet will be provided at once if needed. Any questions, pls do not hesitate to contact me. Thank you! Best regards, Tracy 第三十四页，共六十五页。 开发信 点评 1）开头Dear Sir/Madam，最好不要这样写，如果知道客人名字，最好把名字写上，会给他一种尊重的感觉。 2）Im glad to know you. 是典型的Chinglish，就是中国式英文，尽量用欧美人的寒暄方式，不要用中国式问候硬翻成英文，很别扭的。 3）This is Tracy Lee from GF glassware factory. 这句话没错，但是为了突出工厂，最好写成Furniture Hardware Factory4）We are the producer of high quality red wine glass , white wine glass ,glass candleholders,votives,glass tableware and so on. 这句话是不是有点长？如果要写长句，最好用一下从句，结构上会比较分明，看上去舒服一点。另外producer这个词视觉冲击力没有manufacturer强。 5）I attached our e-catalog for your reference, 首先这是一整句话，最后要用句号，不是逗号。还有，你邮件里第一人称太多了，先是I，再是We，现在又是I开头的句子，句型太单调了，会让看的人觉得很无聊。如果换成Attached our e-catalogue for your reference!或者Enclosed our e-catalogue for your review!是不是会稍微好一点？ 6）Any demands please kindly contact with us. 一开始就谈“需求”是不是太直接了？如果换成有任何问题，请随时联系我们，会不会更加委婉一些？ 第三十五页，共六十五页。 开发信 美化 Dear Sir or Madam, Glad to write to