商务英语精读、电子课件（完整版）.ppt

;New Horizon College English;Table of Contents ;;To learn the fundamental knowledge about business and international business; To know about the communicative skills of greeting and introductions; To understand the types of businesses in a free-market economy; To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter. To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. Legend: Main Points: Difficult Points:;;B. Warming-up Activities;;;C. Detailed Explanation;C. Detailed Explanation;C. Detailed Explanation;;;;C. Detailed Explanation;C. Detailed Explanation;;;;C. Detailed Explanation;C. Detailed Explanation;We are about to begin an exciting, important, and necessary task: the study of business, especially the international one. Business is exciting because it combines the science and the art of business with many other subjects, such as economics, geography, history, language, culture, laws, and so on. It is important and necessary because we have business dealings almost every day of our lives, whatever we are or wherever we live. Most of the time, we are buyers or users of some goods or services. For example, we buy daily necessities like toothpastes, washing powder or soaps in nearby drugstores or go to the barbershop for a haircut. Sometimes, however, we are sellers of goods or services, too. Most people who work for a living are either directly or indirectly selling something. As a result, when we really examine what goes on in the business world, it becomes obvious that we are all part of it. (01.004);C. Detailed Explanation;C. Detailed Explanation;C. Detailed Explanation;As a word commonly used in many different languages, business has increased its concepts and activities in modern times. Traditionally, business simply meant exchange or trade for things people wanted or needed. Today, its definition is