研一上学期研究方法mbmz01lecture.pptxVIP

MBMZ01 Research Methodology;Chapter Outline;A model of empirical research;Research Variables;Conceptual and Operational Variables;Conceptual variables (Constructs) Mental definitions of objects or events that can vary. Example, I know that education leads to financial success. The construct education may be defined as the knowledge and problem-solving abilities one acquires from formal learning environments. ;Empirical research activities are carried out at an operational level of abstraction. Empirical research obtains scores from cases on measures. Operational variables: Variables with a m