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- 2022-07-15 发布于四川
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AppAnnie
The Data Behind 10 Yearsof Google Play
-2018 -
i?Android Phone Users in Select Markets Have Over 60 Apps Installed and Use Over 30 Apps Each Month
.Apps UsedApps Installed
APAC Accounts for Over 50% of Google Play Consumer Spend
27%34%
35%35%
inDownloads
Consumer Spend40%
36%31%
33%31%
33%34%
201636%
33%31%
71.4B33%
39%28%$22BEMEA
APACAmericas
Following the success in Japanand
Korea, Googlecarrier billing to
more marketsin APAC such as Thailand and Singapore, resulting in the large increase in consumer spend in the region. By May 2014, 24 markets had carrier billing enabled for Play purchases.
Games Account for 41% of Downloads, but 88% of Spend
Google Play Downloads in 2017Google Play Consumer Spend in 2017
Japan Is the Largest Market by All-Time Google Play Consumer Spend
RankTop Markets by All-Time Google Play Downloads
ETop Markets by All-Time Google Play Consumer SpendIndia
United StatesSouth Korea
8Turkey9 三 Thailand
10GermanyCountry
Downloads (Billions)Rank
CountryUSD (Billions)
36.9Japan
United States10.5
8.17.7
13
45
67
89
10
$19.3
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2015201620172018GAMES
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2016
2017
2018
ARPS OUTSIDE OF GAMESStarting in March 2012,
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. $10M Spend
3302016
2017
In-App Subscription Payments Have Allowed Apps (Excluding Games) to Flourish on Google Play
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