App Annie-Google Play 迄今为止最热门的App（英文版）.docxVIP

AppAnnie The Data Behind 10 Yearsof Google Play -2018 - i?Android Phone Users in Select Markets Have Over 60 Apps Installed and Use Over 30 Apps Each Month .Apps UsedApps Installed APAC Accounts for Over 50% of Google Play Consumer Spend 27%34% 35%35% inDownloads Consumer Spend40% 36%31% 33%31% 33%34% 201636% 33%31% 71.4B33% 39%28%$22BEMEA APACAmericas Following the success in Japanand Korea, Googlecarrier billing to more marketsin APAC such as Thailand and Singapore, resulting in the large increase in consumer spend in the region. By May 2014, 24 markets had carrier billing enabled for Play purchases. Games Account for 41% of Downloads, but 88% of Spend Google Play Downloads in 2017Google Play Consumer Spend in 2017 Japan Is the Largest Market by All-Time Google Play Consumer Spend RankTop Markets by All-Time Google Play Downloads ETop Markets by All-Time Google Play Consumer SpendIndia United StatesSouth Korea 8Turkey9 三 Thailand 10GermanyCountry Downloads (Billions)Rank CountryUSD (Billions) 36.9Japan United States10.5 8.17.7 13 45 67 89 10 $19.3 (suo==w) sddo」DqEnN O.OM O.OM O.OM 0.1M2008200820092010 M 3 o. 21 02 3.4 M 83 % 20： L° 1J 1 0 2 %5 8 8.2M 9.8M 2015201620172018GAMES 2015 2016 2017 2018 ARPS OUTSIDE OF GAMESStarting in March 2012, and maximum allowed size an app was increased, resulting in a higher volume of apps eleased and higher quality of content rich applications such o o o25 YEAR CAGR: o o o 2 o o5 97 o 4—5 1-o00 sddvj。」BqEnN07 99 740 43 64 3 1520142015 1,697 1,3B6 1,3671,127$1M—$10M Spend 1,367 1,127 . $10M Spend 3302016 2017 In-App Subscription Payments Have Allowed Apps (Excluding Games) to Flourish on Google Play sdd ouEduoN wop _ MP_」0M $0.2BI INF LINE I INFTinder $0.8B$2.7B LINE puods」DEnsu。。 op _ MP_」0M Aq sdd4 6￡EB0cozLINE Keyboard以所出限 HBO NOWDocuments To PowerampIn-app in May 2012 2012Tinder Pandora Music KakaoTalk KakaoTalk Pandora Music Pandora Music Netflix Pandora Music Pandora Music Pokecolo LINE Manga HBO NOW