微观经济学misch03学习.pptxVIP

STUDENT LEARNING OBJECTIVES;How do competing on a global scale and promoting quality enhance competitive advantage? Evaluate the role of business process reengineering (BPR) in enhancing competitiveness.;Apple’s iTunes: Music’s New Gatekeeper;Apple’s iTunes: Music’s New Gatekeeper;Disruptive technologies: Technologies with disruptive impact on industries and businesses, rendering existing products, services and business models obsolete, e.g.: Personal computers World Wide Web Internet music services ;iPod是APPLE推出的一种大容量MP3播放器,采用Toshiba出品的1.8英寸盘片硬盘作为存储介质，高达10～160GB的容量，可???放2500～10000首MP3歌曲，它还有完善的管理程序和创新的操作方式，外观也独具创意，是APPLE少数能横跨PC和Mac平台的硬件产品之一，除了MP3播放，iPod还可以作为高速移动硬盘使用。 ;Apple’s iTunes: Music’s New Gatekeeper;A: An Internet Giant Fine-Tunes Its Strategy;Way to understand competitive advantage Five competitive forces shape fate of firm Traditional competitors Competitors in market space continuously devise new products, new efficiencies, switching costs New market entrants Some industries have low barriers to entry E.g. food industry vs. microchip industry Newer companies may have advantages Newer equipment, younger workforce, etc.;Substitute products and services Substitutes customers can purchase if your prices too high E.g. Internet music service vs. CDs Customers Can customers easily switch to competitor’s products? Can customers force firm and competitors to compete on price alone (transparent marketplace) Suppliers The more suppliers a firm has, the greater control it can exercise over suppliers;Figure 3-1;Information System Strategies for Dealing with Competitive Forces;Information System Strategies for Dealing with Competitive Forces;Using Information Systems to Achieve Competitive Advantage;Information System Strategies for Dealing with Competitive Forces;Using Information Systems to Achieve Competitive Advantage;Information System Strategies for Dealing with Competitive Forces;客户分类;客户金字塔 ;长尾理论是网络时代兴起的一种新理论，尾理论认为，由于成本和效率的因素，过去人们只能关注重要的人或重要的事，如果用正态分布曲线来描绘这些人