小企业管理第讲.pptVIP

Small Business ManagementProfessor Hornaday Lecture 5 第一页，共二十三页。 SMALL BUSINESS MANAGEMENTTYPES OF COMPETITION 1. Monopoly 2. Oligopoly 3. Monopolistic Competition 4. Pure Competition Overhead 50B 第二页，共二十三页。 SMALL BUSINESS MANAGEMENTTHE MARKETING DISTRIBUTION CHANNEL PRODUCER PROCESSOR MANUFACTURER DISTRIBUTOR RETAILER CONSUMER LOW VALUE HIGH VALUE 第三页，共二十三页。 SMALL BUSINESS MANAGEMENTMARKET NICHE 1. Group of Customers with Similar Purchasing Patterns 2. Relevant Price Range Produces Profit 3. Defensible against All Comers Overhead 50A 第四页，共二十三页。 SMALL BUSINESS MANAGEMEN