国际企业的战略管理.pptVIP

国际企业的战略管理 4.?国际企业的战略管理 战略决策与管理 国际成长战略 国际竞争战略 国际战略联盟 4.1 战略决策与管理 4 methods of global strategy: International (McDonald’s, Wal-mart, Microsoft, PG, etc) Multi-domestic (Philips NV-VHS-formats: PAL, NTSC) Global (Intel, TI, Motorola) Transnational (core competence leveraging transferring: Caterpillar, Unilever, MTV) Pressures for Global Integration Local Responsiveness High High Low Low Global Integration Local Responsiveness Pressures Country Differences in - consumer tastes/preferences - infrastructure/practices - distribution channels - host government needs Ball bearings, wheat C