麦肯锡战略咨询手册英文.pptxVIP

第1页/共106页WHAT IS A BU STRATEGY?A strong business concept that drives an integrated set of actions that creates value by:Creating products/services whose value exceeds the cost of providing themCapturing value from competitors, customers, distributors, suppliers, and producers of substitute products and services第2页/共106页5. Considers tradeoffs between benefit provided to customers and costs they incur3. Gives consideration to all elements of the business system2. Forces choices4. Recognizes importance of cost as competitive tool1. Recognize dual role of creating and capturing value in all elemen