《创新管理》英文版课程简介.docxVIP

Course syllabus of innovation management Course name: innovative management course code: Advanced courses: principles of management, strategic management, marketing Follow-up courses: technology innovation management, product innovation management Bilingual or not: yes Total credit hours: 32 Theoretical hours: 32 experimental hours: 0 computer hours: 0 practical hours: 0 Setting: department of organization and management, business school Applicable major: business administration Course introduction: Innovation management is a professional elective course closely related to the development of The Times. Based on management, technical economics and western economics, it is an applied course to solve the bottleneck problem of enterprise development. The main content of this course includes six parts: the first part, the basic concept and connotation of innovation. The second part, organization life cycle theory. The third part, innovation and innovation strategy. Chapter four, open innovation. Chapter five, the basic theory of product innovation. Chapter six, innovative thinking and methods. Curriculum resources Textbook: Chen jin, zheng gang. Innovative management -- winning sustainable competitive advantage (third edition) [M] Peking University press, 2018 Bibliography: innovative management -- achieving sustainable competitive advantage [M]. China machine press, 2012