高一Unit11TheMediaLesson3TheAdvertisingGame1 公开课PPT课件.ppt

Unit 11 3 The advertising game ​ What do you think of the advertisements below? Which one do you like or dislike? Why or why not? ​ Useful keywords simorous 幽默, surusing, clever, offensive 冒犯的 serious, ​ Paragraph 1 simation about finding certain products. Fast reading ---Find out the topic sentence of each paragraph ​ Paragraph 2 2.A lot of money is spent on applying the latest techniques of graphic design to produce the best-looking adverts. ​ Paragraph 3 adverts must stand out in a world full of combining the highest standards of graake them more attractive. ​ Paragraph 4 ’s award-winning advertisers believe that using humour, surodern advertisements. ​ are ent, and helping other people. Paragraph 5 ​ Read the text again and answer the questions in Ex 3: They might be most effective for petition. 2 Because people are used to seeing high standards of graphic design. 1. In what circumstances are the simost effective? 2. Why are the latest techniques of graodern cities? ​ Read the text again and answer the questions in Ex 3: use humor,surodern advertisements. 4. The government has worked hard at using oking,etc. 3. What ides do today’s award-winning advertisers use to make you notice their products? 4. What has the government done during the last decade? ​ Analyze some long sentences: 1. The classic advertisement is one that gives information about finding certain product. is likely to be just the name of a comay be a general location. ​ are ents which encourage citizens to ent, and helping other people. ​ Demonstrate to the class with more adjectives or exent, trying to be more specific, e.g. “The cake looks so attractive and delicious that I would like to taste it at once.” ​ Have some students ent they have chosen and describe it in class. ​