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Media Training Hello ! Good Afternoon ! Let’s talk about Media Surviving in the Media Jungle ? YOU Media Planning ? Number Crushing Serious Analytical Job Busy! Busy! Busy! 100 Ways To Squeeze Media Sales A Lot Of Jargons Surviving in the Media Jungle ? To do our job better, we need your Surviving in the Media Jungle ? UNDERSTANDING Understanding What do we do ? How A/S can help ? What we are talking about ? Topics • Definition of Media Planning • Effective Media Planning • Media Briefing • Media Jargons • Reach Frequency Media People Talk In Media Jargon What Does All The Jargon Really Mean? Media People Talk In Media Jargon “An Effective Reach of the Target Audience at 3+/30% Requires 160 GRPs and the Net Reach is 60%.” What does it mean ? Surviving in the Media Jungle ? Reach Frequency The Co-Existing Rivalry Continuity Content • Recaps • Why important ? • Effective Frequency Vs Recency • Optimization in Daily Life • Summary Points to Notice • Television Focus • Time Frame • Target Group • Point-of-view only Recaps Reach • (%) of different people who have an opportunity to see a commercial in a media schedule at least once. No duplication is involved e.g.1+ Reach = rating 1 + rating 2 - duplication spot 1 spot 2 Average Frequency • Average no.