商务英语写作 道歉信与祝贺信.pptxVIP

2022-9-21 1 Chapter 11  Letters of Apology and Congratulation 道歉信与祝贺信 第1页/共59页 2022-9-21 2 Apology Sometimes events do not run as planned, and it is your fault. Looking back, your conduct is regrettable, or some circumstance has prevented you from doing your best. In such cases, apologies are necessary for your own peace of mind and for good future relationship with an offended person. 第2页/共59页 2022-9-21 3 However, people who have made mistakes tend to condemn themselves too severely or describe the error too vividly, which may reinforce irritation of the other side. That reinforcement would work against the purpose of apology. The writer should apologize directly and use general terms to avoid reinforcing the unpleasantness of the mistakes. Empathy is the key to an appropriate apology. People who have the right attitude have the best chance of finding the right words. 第3页/共59页 2022-9-21 4 Letter of apology An unsolicited (自愿的，主动的) letter of apology removes a barrier or even preserves a business relationship. When you have to apologize, you must be sincere, direct, and brief. 第4页/共59页 2022-9-21 5 Guidelines Begin with the apology and reveal the purpose of the letter. Present the specific circumstance for which you apologize. And discuss methods to redress the situation, if needed. Close with a positive look to future business or personal relationship. 第5页/共59页 2022-9-21 6 Useful Expressions I must apologize to you for… I am very sorry that.. I am afraid what I have done has caused much inconvenience to you. I sincerely hope you understand that I offended you quite unintentionally. I believe you can understand that I have not intended to hurt you. I owe you an apology. 第6页/共59页 2022-9-21 7 Useful Expressions I am to blame for this unpleasant thing. Please pardon/excuse/forgive me. I sincerely hope that you will kindly accept my apologies. I hope you will kindly forgive my lapse of attention. I am so sorry to have put you to/into so much trouble. 第7页/共59页 20