Unit 1 Extended reading and Project 高中英语牛津译林版（2020）选择性必修第二册.pptxVIP

UNIT 1The mass mediaExtended reading What is advertising?Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The ways of advertisingHow many kinds of advertisements can you think of?Lead-inWhat’s your favourite advertisement? Why？Lead-inThe passage introduces the definition of advertisement，its relationship with the mass media，functions，modes of operation and its future.ReadingReadingRead the text and find the main idea of each paragraph.Para.1Definition of advertisingThe relationship between advertising and the mass mediaPara. 2Para. 3The functions of advertisingParas. 4-6The ways of advertising workPara.7The future of advertisingⅠ 课文篇章结构梳理与提示Part 1（Para. 1）：The definition of advertising.Part 2（Para. 2）：The relationship between advertising and the mass media.Part 3（Para. 3）：The functions of advertising.Part 4（Paras. 4-6）：How advertising works.Para. 4：The technique of creating a slogan.Para. 5：The technique of relating a “brand ambassador”.Para. 6：Product placement.Part 5（Para. 7）：The future of advertising.ReadingPara 1 introduction Main idea: the __________ of advertising What’s the definition and purpose of advertising?It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service.to make sb do sth by giving them good reasons for doing it 劝说；说服to help sell a new product, film etc by offering it at a reduced price or by advertising it 促销；推销Para 2-3 relationship Main idea: __________ between advertising and the mass mediaFind out some sentences or phrases in para. 2 to show the relationship.1. The history of advertising has always been closely linked with that of the mass media.2. develop hand in hand 3. As media have grown in number and type, so have advertisements.Para 4-6 techniques Main idea: ______________ used by advertise