南开大学市场营销英语（第二版）课件-week 4.pptVIP

Product and Brand (2) Echo Outline The new product development process Product portfolio analysis Review The product life cycle The new product development process (1) Idea stage (generation of ideas) There are many ways to bring forward new ideas: from brainstorming to establishing original research facilities. The new product development process (2) Concept stage (develop and test the product concept) This stage involves the production of drawings, descriptions and theoretical models to see whether an idea works. The new product development process (3) Product development stage (Pilot prod