南开大学市场营销英语（第二版）课件-week 8.pptVIP

Marketing Plan Echo Marketing Plan Definition It is a documentary memorandum answering all the steps taken and procedures of a marketing activity. How? You can develop a marketing plan for your business by answering the following questions: Who are your customers? Define your target market. How? 2. Are your markets growing? steady? declining?3. Is your market share growing? steady? declining? 4. How is your market segmented? How? 5. Are your markets large enough to expand? 6. How will you promote your sales?7. What pricing strategy have you devised? Tips Before you get started, do th