服务营销笔记.pptVIP

3 kind values of the service Functional Value Experiential Value Symbolic Value Value to customer Emotion 情感 第三十一页，共六十九页。 悦榕庄 Banyan Tree如何提高3种Values 提高Functional value Design using environment element Use of the local material, culture, respect of local heritage Independent villa facility inside villa Open sky( open the roof of the house) 提高the customer experiential and symbolic value Employee management Employee experience the service 5-10 days holiday reward Creativity of employee High employee benefit Customer management Customer join the environment protection activity Contribution to