了解太古族训SWIRE motto.docVIP

笔记：太古族训SWIRE motto ESSE QUAM VIDERI 在香港经常可以见到Swire motto 太古族训，原文如下： The Swire motto is Esse Quam Videri - a Latin aphorism that may be translated as to be, and not to seem to be - in other words,we are what we say we are; we do what wesay we do. Today Swire is a large and highly diversified group and, while not all of our staff may be familiar with our motto, the common thread that runs through all our different businesses is dedication to the ethos it enshrines: achieving operational excellence in everything we do. Our success depends upon it. Swire 不用解释啦！；Motto：族训，座右铭的意思 ESSE QUAM VIDERI，是拉