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BUILDING THE
ON-DEMAND WORKFORCE
Companies can transform their talent model—
and business strategy—by using digital talent
platforms to access highly skilled freelancers.
Joseph B. Fuller Allison Bailey
Manjari Raman Nithya Vaduganathan
James Palano Elizabeth Kaufman
Renée Laverdière
Sibley Lovett
About the authors
Harvard Business School
Joseph B. Fuller is a Professor of Management Practice at Harvard Business School. He co-chairs the HBS
Project on Managing the Future of Work and is a visiting fellow at the American Enterprise Institute.
Manjari Raman is a Program Director and Senior Researcher for Harvard Business School’s Project on
Managing the Future of Work as well as the Project on U.S. Competitiveness.
James Palano was a Research Associate on the Project on Managing the Future of Work.
The authors thank Research Associates Brad DeSanctis and Ria Mazumdar for their support on this report.
Boston Consulting Group
Allison Bailey is a Managing Director and Senior Partner and the Global Leader of BCG’s People and
Organization practice.
Nithya Vaduganathan is a Managing Director and Partner in BCG’s Education, Employment, and Welfare
Leadership Team and the Public Sector practice. She is also a BCG Fellow on the Future of Work at the Bruce
Henderson Institute.
Elizabeth Kaufman is a Managing Director and Partner and core member of the Global People and
Organization Leadership Team.
Renée Laverdière is a Partner in BCG’s Education, Employment, and Welfare Leadership Team and People
and Organization practice.
Sibley Lovett is a Project Leader at BCG.
The authors thank Partner Diana Dosik and Associates Sofia Kinney and Victor Fu for their support on
this report.
The views expressed in this paper are the sole responsibility of the authors and not meant to represent the
views of Harvard Business School, Harvard Unive
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