唐纳德·R·库珀-商业研究方法（第9版）Chap_010.pptVIP

Chapter 10 Experiments Learning Objectives Understand . . . Uses for experimentation. Advantages and disadvantages of the experimental method. Seven steps of a well-planned experiment. Internal and external validity with experimental research designs. Three types of experimental designs and the variations of each. PulsePoint: Research Revelation Experiments Challenge Perceptions Causal Evidence Causal Evidence Evaluation of Experiments Advantages Ability to manipulate IV Use of control group Control of extraneous variables Replication possible Field experiments possible Disadvantages Artifi