唐纳德·R·库珀-商业研究方法（第9版）Chap_004.pptVIP

Chapter 4 The Business Research Process: An Overview Learning Objectives Learning Objectives Understand . . . How value assessments and budgeting influence the process for proposing research, and ultimately, research design. What is included in research design, data collection, and data analysis. Research process problems to avoid. PulsePoint: Research Revelations Curiosity Drives Research Purpose of Research Reduce the level of risk of a business decision. Evaluating the Value of Research Stage 1: Clarifying the Research Question Management-research question hierarchy process beg