唐纳德·R·库珀-商业研究方法（第9版）Chap_008.pptVIP

Chapter 8 Observation Studies Learning Objectives Understand . . . When observation studies are most useful. Distinctions between monitoring. nonbehavioral and behavioral activities Strengths of the observation approach in research design. Weaknesses of the observation approach in research design. Learning Objectives Understand . . . Three perspectives from which the observer-participant relationship may be viewed. Various designs of observation studies. PulsePoint: Research Revelation RFID Changes Monitoring Observation and the Research Process Selecting the Data Collection Method Selecti