唐纳德·R·库珀-商业研究方法（第9版）Chap_013.pptVIP

Chapter 13 Questionnaires and Instruments Learning Objectives Understand... The link forged between the management dilemma and the communication instrument by the management-research question hierarchy. The influence of the communication method on instrument design. The three general classes of information and what each contributes to the instrument. Learning Objectives Understand . . . The influence of question content, question wording, response strategy, and preliminary analysis planning on question construction. Each of the numerous question design issues influencing instrument quality, r