财产管理法与财务知识分析.ppt

Registered designs - examples * Sebel metal frame chair Date of registrationOctober 1957 Dunlop TyreDate of registration October 1987 第八十三页，共一百零一页。 Patents Is the invention useful? the invention must do what the inventor says it will do It must have some practical utility/be useful in its own right * 第五十一页，共一百零一页。 Patent – Cochlear bionic ear * 第五十二页，共一百零一页。 Patent – Hills Hoist * 第五十三页，共一百零一页。 Plant Breeder’s rights Plant Breeder’s Rights Act 1994 (Cth) protects new varieties of plants How? by giving exclusive commercial rights to market a new plant variety for up to 25 years for trees and vines, and 20 years for other species The new plant variety must be distinct, uniform, stable and clearly distinguishable from any other variety A new plant variety may also be protected under the Patents Act 1990 (Cth) - a patent is stronger because will protect not only the new plant variety but also the process or technique that lead to the new variety- BUT a patent is more difficult to obtain because need to satisfy requirements of ‘novelty’ and ‘inventive step’ * 第五十四页，共一百零一页。 * Trade marks ‘[The] power of a good brand is simply staggering. Consider for a moment the awesome reach, the ability to communicate, the sheer financial value of some of the world’s great brand names. From Brazil to Canada, from Japan to the United Kingdom, brand names speak out loud and clear; they conjure up images, they work at both conscious and subconscious levels, they cut across the barriers of race, religion, colour and language – they are truly the universal communicators.’ John Murphy, Branding: A key marketing tool, 1987 第五十五页，共一百零一页。 * Trade Marks 第五十六页，共一百零一页。 Trade marks A trade mark is a ‘device’ (logo or artwork) or a word that distinguishes the goods or services of a business. Trade marks: differentiate the business’ goods or services from those of its competitors indicate the source or origin of those goods or services represent and secure the goodwill of the business