小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap012.pptVIP

Summary Overview These are key terms you should be familiar with based upon the material in this presentation. Key Issues Logistics: the transporting, storing, and handling of goods in ways that match target customers needs with a firms marketing mix--both within individual firms and along a channel of distribution (i.e., another name for physical distribution). Physical distribution: the transporting, storing, and handling of goods in ways that match target customers needs with a firms marketing mix--both within individual firms and along a channel of distribution. Customer service level: ho