小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap013.pptVIP

Summary Overview Among the large retailers, many are chain stores. Key Issues Corporate chain: a firm that owns and manages more than one store. An example is Wal-Mart, whose website is shown here. The corporate chain uses centralized buying to get quantity discounts. Corporate chains can also use EDI and their own distribution centers to control inventory and stockouts. Cooperative chains: retailer-sponsored groups formed by independent retailers that cooperate on promotions while running their individual stores separately. Voluntary chains: wholesaler-sponsored groups that may cont