网络对传统媒体的冲击.pptxVIP

会计学1网络对传统媒体的冲击 . With the rising of the network media, fierce media competition ,advertising market changing, media technology innovating and readers changing psychologically, and a series of deep reason, the traditional media environment is impacted, and the way of accepting the information is changed as well. In the face of the new media environment, the newspaper market is facing a complicated structural change.The traditional management mode is chocked by the new media environment .第1页/共14页 Contents:1Impact performance2Advantages and disadvantages3Measures to this situation4Development trend第2页/共14页 Impact performance Although the development of Network Media didn’t replace newspapers, the newspaper has been affected to some extent. There are some cases which can prove it.for example第3页/共14页 Two:The newspaper circulation decline one:The time of reading newspapers reduce Three:The number of people who buy the newspapers declineFour:The internet advertising frontal is rising year by year第4页/共14页 For network media to the newspaper impact, we can make an analysis from the following several aspects.One:The influence of the consumer marketTwo:The influence of News practice（新闻实践）①The traditional newspaper news monopoly position is broken（报纸对新闻的垄断地位）②the impact of the news mechanism（新闻机制）③the spread of the news regional is broken（新闻的地域分割）第5页/共14页 As one of the oldest forms of mass communication,newspaper has always been struggling to meet the challenge of new media,first radio，then television，and now the internet. Compared with other forms of media，newspaper have disadvantages in convenient delivery，high subscription fees，deadline limit，lack of interaction and poorer visual effect. Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read almost anywhere you like. So many people like reading them. But they can only contain texts and