Lecture 4 eMarketing (3) 课件 文献 资料.pptVIP

2023/1/271Marketing on the Internet”Beijing Institute of Technology Lecture 4: eMarketing (3) 2023/1/272We’ll cover …Viral Marketing 2023/1/273Viral Marketing Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. word-of-mouth, leveraging the media, network marketing”Example: Hotmail 2023/1/274Elements of Viral Marketing Strategy Gives away products or servicesProvides for effortless transfer to others