30广告数据分析公司eyeblaster的作品.ppt

30广告数据分析公司eyeblaster的作品 AgendaIndustry ChallengesEyeblaster Analytics – Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service Pain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systems Eyeblaster AnalyticsMaking data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008 Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service ROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback Site OverlapAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slide Dwell TimeGo beyond interactionBuild brand moments Measure brand engagement What is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction How it WorksBack to Metrics slide Day of the week* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min Hewlett Packard: 20082 minAmazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ” Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service Campaign MonitorCampaign insights in real timeAt-a-glance monitoring of key campaign dataBack to Solutions slide Campaign Ready, Set, GoCampaign Mo