实用英语写作教师课件Cha.pptxVIP

Chapter 5Global Marketing Research and Information Systems第一页，共二十二页。 Global Marketing Information System and Researchobjective :Present an information acquisition model for global marketingPresent an outline of the global marketing research process第二页，共二十二页。 Overview of Global Market Information Systems One purpose of a marketing information system (MIS) is to provide managers and other decision makers with a continuous flow of information about company operation第三页，共二十二页。 Marketing ResearchResearch is the only tool an organization has to keep in contact with its external operating enviro