万达电影股份有限公司盈利能力分析.docVIP

摘要 在市场经济中企业是市场主体，其追求的是最大限度地获取经济利润，以谋求企业更好的发展。本文主要对目前我国中小企业存在的问题进行了分析和探讨，并提出相关建议。前些年在我们国家加入世贸组织之后，竞争环境变得更加激烈和复杂了，而提高企业的核心竞争力则成为了当前最重要的课题之一。因此，如何增强企业的综合竞争能力已迫在眉睫。其中，营运能力作为企业实现目标的依据，对营运能力分析体系的研究自然具有十分重要意义。 随着我国文化传播事业的不断发展，一些大型影视公司的规模也在不断扩大，以获取更多的发展途径。在促进整个影视行业专业化水平提升的过程当中，也开始进军其他的行业和领域，实现股东利润的最大化，呈现出多元化经营的发展态势。从客观的角度来说，每个行业都有着自身的特点，因此在营运能力方面不能一概而论，在多元化发展的同时，虽然获得了利润效率，但是也会增大企业在财务方面的风险。对于影视公司而言，在多元化的经营过程当中，如何加强营运能力成为了现在最需要思考的问题。 万达电影股份有限公司万达电影股份有限公司，本文以下简称万达电影。 万达电影股份有限公司，本文以下简称万达电影。 关键词：营运能力，万达影院，衡量指标，问题，对策 Abstract With the continuous advancement of Chinas reform and opening up, the planned economy has transitioned to a market economy, in which enterprises are the main body of the market, and their pursuit is to maximize economic profits. Therefore, the internal control system of enterprises is particularly important. This paper mainly analyzes and discusses the current problems existing in Chinas small and medium-sized enterprises, and puts forward suggestions for strengthening the internal control construction of small and medium-sized enterprises in China. For a long time, the enterprise financial analysis index system is an important resource in the enterprise information university, which provides data for enterprise decision-makers to conduct financial analysis, make scientific decisions, grasp the correct direction of enterprise development, and maximize the economic benefits of the goal of supporting and guaranteeing. After Chinas accession to the WTO, enterprises are facing a more fierce competitive environment, and improving the core competitiveness of enterprises has become one of the most important issues at present. Therefore, how to enhance the comprehensive competitiveness of enterprises is imminent. Among them, the operational capacity as the basis for the enterprise to achieve the goal, the study of the operational capability analysis system is naturally of great significance. With the continuous development of Chinas cultural communication industry,