Steve Jobs分析和总结最新分析和总结.docx

Steve Jobs Jobs, Steven (1955- ), American computer executive, who cofounded Apple Computer, one of the first manufacturers of personal computers. Jobs went to high school in Los Altos, California, and attended lectures at Hewlett-Packard Co. in Palo Alto after school. He attracted the attention of the company president and was hired as a summer employee. He worked there with Stephen Wozniak, an electronics inventor. In 1972 Jobs graduated from high school and entered Reed College, but he dropped out after one semester. He joined Atari in 1974 as a designer of video games. After several months he quit his job and made a trip to India in search of spiritual enlightenment. Upon his return to California, Jobs found that Wozniak, who still worked for Hewlett-Packard, had become involved with a group of young electronics enthusiasts in a computer club. Jobs, who was interested in marketing, persuaded Wozniak to work with him. Together they designed and built a prototype of the Apple I, a preassembled computer circuit board, in Jobs’s parents’ garage. A local electronics equipment retailer ordered 25 of the machines, and Wozniak quit his job to become the vice president in charge of research and development of the new venture. They formed the Apple Computer Company in April 1976. The Apple I was offered at a price of $666.66 and sold 600 units, chiefly to hobbyists and electronics enthusiasts. The Apple II followed shortly, keeping the simplicity and compactness of the Apple I, but more suited to the general user. Apple Computer was incorporated in 1977 and became phenomenally successful. In 1983 Apple introduced the Lisa, a personal computer primarily designed for business use that incorporated a handheld “mouse” to select commands and control an on-screen cursor. The Lisa was followed by the Macintosh personal computer, aimed at the general user to provide easy and affordable access to information and computing power. Throughout the early 1980s Jobs led the company as i