ANA：2022年广告代理薪酬报告（EN）.pdfVIP

TABLE OF CONTENTS Executive Summary 2022 1 Introduction and Methodology 2 About the Respondents 3 Section I: Methods of Agency Compensation 4 Fee-Based Compensation Methods Continue to Dominate 4 “Other Methods” of Agency Compensation Are Not Gaining Significant Adoption 5 Fee Methods of Compensation Employed Across All Agency Types and Services 6 Labor-Based Fees vs. Output-Based Fees 7 Section II: Use of Performance Incentives 8 Use of Performance Incentives Has Receded 8 Larger Advertisers Use Performance I