各种物流管理策略课件.pptVIP

Chapter 2 Logistics strategy and planning Focused on planning and the decision making that leads to good logistics plans that contribute to the financial goals of the firm. Objectives of the firmVisioning processDefinitive plansCorporate strategyFunctional strategy Four components of strategyCustomersSuppliersCompetitorsCompany Corporate strategy The corporate strategy drives the functional strategies since they are contained within the former, as shown in Figure 2-1. Corporate strategy Box 2.1 exampleXeror : to be No. 1 in field serviceStar Kist Food : supply-side strategy, marketing and log