观察类恋爱综艺的传播策略研究—以《单身即地狱》为例 .pdfVIP

观察类恋爱综艺的传播策略研究 —以《单身即地狱》为例 观察类恋爱综艺的传播策略研究 --以《单身即地狱》为例 摘要：近年来，越来越多的恋爱类综艺节目相继走红，掀起了“恋爱热”的传播 热潮。其中观察类恋爱综艺节目作为恋爱类节目的一个分支，将明星和素人在综艺 中谈恋爱作为观察的样本，以第三人视角结合嘉宾叙述纪录片式的拍摄手法为观众 展现出相对真实的被观察现场。其受众群体主要是年轻观众，观察与被观察者时空 分离，但又始终紧密联系。观众可以通过“观察”置身于全知视角之中。我国观察 类恋爱综艺虽然以新颖的传播形式和具有社会意义的传播内容获得了良好的传播 效果，从而吸引了大批观众。但其传播策略还存在诸如内容制作不成熟，缺乏创新 等问题这值得深入思考。本文聚焦于今年大火的一档韩国综艺 《单身即地狱》分析 观察类恋爱综艺崛起的原因、发展趋势，先从分析其与其他综艺的不同特点入手， 进而对其传播策略进行四维分析。从传播主体，受众，内容制作与传播渠道等多个 方面进行分析总结得出 《单身即地狱》其在传播过程中的不足之处。并对我国我国 观察类综艺的未来提出展望，在未来发展中，需要差别化定位受众，逐渐使传播内 容走向精品化，使其发挥传播价值，提升传播质量。 关键词：观察类恋爱综艺；受众；传播策略；创新 Research on communication strategy of observational love variety shows -- Take Single Is Hell for example Abstract ：In recent years, more and more love variety shows have become popular, setting off a love fever communication boom. Among them, observational love variety shows, as a branch of love shows, take the intersection of stars and ordinary people as the samples of social observation, and present the relatively real scene of being observed to the audience with documentary style shooting techniques. It is mainly aimed at young audiences. The space-time separation of observation and the observed puts the audience in an omniscient perspective. Although Chinas observational love variety shows have achieved good communication effects with novel communication forms and communication contents of social significance, their communication strategies still exist, such as immature content production and lack of innovation, which are worth further thinking. Focusing on Single is Hell, this paper analyzes the reasons and development trend of the rise of observation love variety shows, and concludes that in the future development of Chinas observation va