林奇《战略管理》（英文版·第7版）第3章.pptxVIP

Part 2Strategic analysis andpurposeChapter 3Analysing the strategicenvironment How do we analyse the strategic environment? Analysing the main elements of the environmentEnvironmentResourcesPurposeOptionsOptionsOptionsChoiceImplementThis session Analysing the strategic environment - 1 The nine basic analytical toolsCompany or public sector organisationEnvironment basicsDegree of turbulencePESTEL analysisIndustry life cycleKey factors for successFive Forces analysisFour Links analysisCompetitor analysisCustomer analysisSee: Lynch, Chapter 3 Analysing the strategic environment - 2Useful to take