100个成功营销策划案例.docxVIP

100个成功营销策划案例 1. McDonalds Monopoly Game Promotion - customers collect game pieces to win prizes and free food items.2. Coca-Cola Share a Coke Campaign - customized Coke bottles with customers names promote social media sharing.3. Nike Just Do It Campaign - promoting physical fitness and healthy lifestyles.4. Airbnb Experience Program - offering unique travel experiences to customers.5. IKEA Family Program - loyalty program with exclusive discounts and special offers for members.6. Dove Campaign for Real Beauty - empowering women to feel confident in their own skin.7. Red Bull Stratos Jump - sponsoring a record-breaking jump from the edge of space.8. Apple iPhone Launch Events - creating buzz and excitement around new product releases.9. Old Spice The Man Your Man Could Smell Like - tongue-in-cheek advertising campaign targeting male consumers.10. Lululemon Ambassador Program - partnering with influential fitness figures to promote their brand.11. Pepsi Max Uncle Drew Campaign - viral videos featuring NBA star Kyrie Irving in disguise on the basketball court.12. Taco Bell Doritos Locos Tacos - partnering with Doritos to create a popular menu item.13. GoPro User-Generated Content - utilizing customer-generated content to promote their products.14. Patagonia Dont Buy This Jacket Campaign - encouraging customers to be mindful of their consumer habits and environmental impact.15. Smartwater Jennifer Aniston Ads - promoting their product with celebrity endorsements.16. Dove Men+Care Real Strength Campaign - promoting positive male role models and relationships.17. LOreal True Match Campaign - celebrating diversity and inclusivity in beauty.18. Starbucks Loyalty Program - customer rewards program with free drinks and exclusive offers.19. Gatorade Be Like Mike Campaign - associating their product with basketball legend Michael Jordan.20. American Express Small Business Saturday - promoting local small businesses with cardmember rewards.21. Coca-Cola Happ