IBM全方位的分析和研究.pptxVIP

CONFIDENTIALPC Competitor Analysis: IBMSAMSUNG ELECTRONICS CHINA (SEC China)This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion.Aug, 2001 OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 4. Value chain strategy5. Organization and ownership6. Financial performanceFocus onMarketing, advertising and promotionDistribution (c