《现代广告案例分析》现代传播学丛书（A case study of modern advertising a series of modern communication studies）.docVIP

《现代广告案例分析》现代传播学丛书（A case study of modern advertising a series of modern communication studies） Editorial recommendation A case study of modern advertising: a series of modern communication studies Catalog The first chapter is about modern advertisement and modern art 1.1 the concept of modern advertising 1.2 advertising is an emotional art 1.3, the marriage of public service advertising and art Reference The second chapter, modern advertising and emotional appeals 2.1 the construction of story background 2.2 refinement of detail description 2.3 concerns about social topics 2.4 typical image sh