江苏省常州市西夏墅中学高中英语-Unit1-Advertising-Project课件1-牛津译林版.pptVIP

Project Unit1Developing an ad campaign Unit 1 课件描述： 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。 dvertisingAUnit 1Project 1Developing an ad campaign Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Comprehension Listen and understand1. What is an ad campaign?2. What media can you use in an ad campaign?3. What questions should we first consider?An ad campaign is an organized programme ofadvertisements using various kinds of ads to reach a particular audience.We can use different