外教社国际商务礼仪简明教程PPT课件U04 Thailand.pptx

Unit 4泰国Thailand Patriotism, Royal Culture, Hierarchy?Cultural ValuesThai Personality Traits and the Thai Value Survey?Thai Work Ethic and Making Work Fun?ReadingAddressing People, Greetings, Gift-giving, Dining, Food, Body Language, Hand Gestures, Business Culture?EtiquetteTop 10 Laws to Beware of in Thailand?Cultural NotesTo Stay or Not to Stay??DilemmaLead-inThailandUnit 4 Lead-in Task 1: Read the text and answer the questionsI was in an internet café near Sukhumvit in Bangkok. The American man at the computer next to me spent an hour typing away only to find that his computer crashed. Understandably, he was frustrated at losing whatever it was he had been working on. He explained to the shop owner that the computer had crashed and asked if she could retrieve what he had been working on. The lady shop owner spoke good English and apologized for the inconvenience. After quickly examining she said the computer was “kaput.” She smiled at the man and told him that he would not have to pay. The man then said that he had wasted an hour of his time. The lady again smiled and offered him a free fruit shake. The man was still upset and raised his voice and said that a free fruit shake did not make up for the fact that he had wasted an hour of his time. This time, the lady smiled even more broadly than before and simply said yes. Each time the lady shop owner smiled, the more irate the American customer became. He eventually stormed out of the shop cursing about Thailand being a Third World country. The Thai lady continued to smile.?The Thai woman’s smile was initially a smile of apology which turned into a smile of embarrassment. The American man had misunderstood it as a sign of indifference and unhelpfulness. Living in Thailand I have since witnessed many occasions where British people, Germans, Australians, etc. have misinterpreted the Thai smile as a sign that they are being mocked. In Thailand, a smile isn’t just a sign of happiness. Thais smile when they are amused