帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 7 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Strategy Chapter 7 (Relationships)Marketing Principle #3All Competitors React ? Managing Relationship-based Sustainable Competitive Advantage AgendaIntroductionRelationship Marketing StrategyBuilding and Maintaining RelationshipsTargeting and Adapting Relationship Marketing StrategiesRelationship Dynamics and Lifecycle StagesManaging Relationship-Based Sustainable Competitive AdvantageBuilding Relationship EquityMeasuring Relationship EquityMultiple RegressionTakeaways2? Palmatier, 2017, Marketing Strategy, Palgrav