帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 4 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Strategy Chapter 4Marketing Principle #3All Competitors React ? Managing Sustainable Competitive Advantage AgendaIntroductionApproaches for Managing Sustainable Competitive AdvantageEvolution of Sustainable Competitive Advantage in MarketingCustomer Equity PerspectiveCustomer ExperimentsFramework for Managing Competitive AdvantageInputs to the Sustainable Competitive Advantage FrameworkOutputs of the Sustainable Competitive Advantage FrameworkProcess for Managing Sustainable Competitive AdvantageTakeawaysCase2? Pal