帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 2 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Principle #1All Customers Differ ? Managing Customer HeterogeneityMarketing Strategy:Based on First Principles and Data Analytics AgendaIntroductionApproaches for Managing Customer HeterogeneityEvolution of Approaches for Managing Customer HeterogeneitySegmenting, Targeting, and Positioning (STP) ApproachCustomer-Centric ApproachFramework for Managing Customer HeterogeneityInputs to Managing Customer Heterogeneity FrameworkOutputs of Managing Customer Heterogeneity FrameworkProcess for Managing Customer Heterogenei