王琼《跨境电商实务英语（第3版·数字教材版）》Chapter 4- Consumer Habits and Characteristics of Major Countries (Ⅰ ).pptxVIP

Chapter 4跨境电商实用英语Chapter 4Consumer Habits and Characteristics of Major Countries (Ⅰ) 03Mini-Project02Passage Reading01Warming-up目录CONTENST After studying this chapter, you are expected to:Acquire basic knowledge about diverse consumption habits of the United States and CanadaAcquire basic knowledge about the culture and tradition of the United States and CanadaMaster the language skills of communicating with the customers from the United States and CanadaEstablish a correct outlook on life, culture and valuesLearning Goals Chapter 4PART ONE /Warming-up01 TaskWork in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Americans are frank and straightforward in most cases. Sellers should not beat around the bush when they communicate with American buyers.Canadians are hospitable and friendly. They like modern art and have a passion for sports, especially the winter sports.AB Chapter 4PART TWO /Passage Reading02 Diverse Consumption Habits and Traits of Major Powers (Ⅰ)Consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. the United StatesPeople in the United States attach more importance to thequality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers.People in the United States highly value the efficiency, thinking wasting time as wasting life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS