王琼《跨境电商实务英语（第3版·数字教材版）》Chapter 5- Consumer Habits and Characteristics of Major Countries (Ⅱ ).pptxVIP

Chapter 5跨境电商实用英语Chapter 5Consumer Habits and Characteristics of Major Countries (Ⅱ) 03Mini-Project02Passage Reading01Warming-up目录CONTENST After studying this chapter, you are expected to:Acquire basic knowledge about diverse consumption habits of Britain and RussiaAcquire basic knowledge about the culture and tradition of Britain and RussiaMaster the language skills of communicating with buyers from Britain and RussiaEstablish a correct outlook on life, culture and valuesLearning Goals Chapter 5PART ONE /Warming-up01 TaskWork in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Russians are advocating number 7 under the influence of Christian culture. They regard number 7 as lucky, happy and perfect number. Besides, Russians consider it unlucky to celebrate birthdays in advance.British buyers are very picky about the price. They like to bargain and prefer high quality products. They have high requirements for delivery time. If the shipment is delayed without prompt mediation, it may lead to cancellation of the order.AB Chapter 5PART TWO /Passage Reading02 Diverse Consumption Habits and Traits of Major Powers (Ⅱ)Britain belongs to Western Europe. Buyers in Western European countries commonly prefer quality and pragmatism, value efficiency, and pay close attention to details. They therefore raise high demand for products, and carefully examine the description of products in detail. British buyers not only raise strict request on commodity’s quality, but also lay emphasis on its aesthetic feeling, and demand fine-decorated packaging. British retailers like trial orders. They like to order one or two samples tentatively before placing bulk orders. This suggests not ignoring any small retail order, for a large order might hide behind it.Retail Times in Britain recently indicates that according to the latest published investigation carried out by Macfarlane Packaging, a ma